Consider Your Price
If few or no buyers are coming to see your home, it may be listed at a price that the market cannot support. Sometimes sellers list a home for more than they expect to sell it for, leaving them room for negotiation. They think this will guarantee that they get the price that they want for their home.
In today’s housing market, this is simply not the case. In some areas of the country, sellers benefit by pricing their home about ten percent lower than their anticipated sale price. Then buyers compete for the right to purchase the home.
Of course, your home’s worth is an important consideration. Sometimes, a lower-valued home in an area filled with high-value homes will not sell simply because it is not worth as much as the higher-priced comparable properties.
Examine Your Photo
Curb appeal is the number-one reason that people look at your home. If your MLS photo (the one that appears on your real estate agent's websites) is not appealing, clean up the exterior and request a new photo.
Good real estate agents know that a great photo increases your chances of having people visit your home. If a photo does not frame a home as it should, a real estate agent should give his or her client tips for presenting the home’s true appearance more favorably.
If you are not happy with your home’s photo, submit a new photo to your agent or request a new photography session.
Inspect Your Home
Cleanliness attracts buyers! This is a plain and simple fact. Buyers do not like dirty homes, inside or out. When you know that a potential buyer is coming over for a showing, take some time to clean up the house.
You must impress not only potential buyers, but also agents. After an agent sees several potential buyers reject your home because it is dirty, they will stop recommending it to others. Word of mouth spreads among real estate agents. And naturally, if agents do not show your home, buyers cannot buy it.
Cleaning your home means more than just doing the dishes. You need to detail your home as you would a car. Clean the floors get rid of the clutter. Make the beds. Clean out your garage and make sure the bathrooms are immaculate. If you are not willing to put forth the effort necessary to get your home seen, you cannot expect it to sell.
Does Your Home Have Curb Appeal?
Drive past your home as if you were a potential buyer. Is the lawn neatly mowed? Are the shrubs neat and tidy? Are the windows clean?
If your answer is no, this may explain why your home is not selling. Use a weekend or two to spruce up your home before you place the for-sale sign in the front lawn. Otherwise, you run the risk that people who drive by will keep driving without stopping.
Curb appeal is important, because it is the first thing a buyer sees when looking at a home. Do not miss out on a potential sale simply because you chose not to mow your lawn one week.
Periodically check your home’s curb appeal throughout the sales process, making sure that you are putting your best foot forward.
Once you have addressed these issues, you probably will find that potential buyers and agents are much more interested in your home. Your home must attract people. Otherwise, you will be stuck with a home that will not sell.
Again, I would love to speak with you about how to optimize your selling strategy. Please give me a call: 610-687-2900, ext 113.
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